9
Note 1: Demand is based on search volume on Google's travel products from customers in the stated countries, rather than actual bookings, and is indexed to 100, where the day of highest
search demand is "100", and all other days in the period have an index score based on their search volumes relative to the day with the highest search demand
Source: Google Travel Insights, AlixPartners Analysis
2024 | DEMAND FOR INTERNATIONAL ACCOMMODATION IN MAJOR ECONOMIES, LIKE GERMANY AND
FRANCE, WAS BROADLY IN LINE WITH 2023 WITH SOME SOFTENING IN H2
GERMANY INTERNATIONAL ACCOMMODATION DEMAND1 (RELATIVE DEMAND; JAN 2024 - NOV 2024) KEY INSIGHTS
Accommodation Demand:
• Demand in H1 2024 largely matched 2023 demand
in Germany, and was slightly higher in France
• Clear softening in H2 in Germany (green line below
the grey dotted line) compared to 2023 demand
• France appeared to soften slightly from September
onwards versus 2023 but less pronounced than
demand in Germany
0
10/24
40
02/24
60
03/24
80 01/24
100
04/24
05/24
06/24
30
50
70
12/24
07/24
08/24
09/24
11/24
90
LOOKBACK ON 2024
Current year market queries Last year market queries
08/24
09/24
11/24
10/240
60
80
100
40 01/24
02/24
12/24
03/24
50
04/24
90
05/24
06/24
07/24
70
FRANCE INTERNATIONAL ACCOMMODATION DEMAND1 (RELATIVE DEMAND; JAN 2024 - NOV 2024)