12
WHILE MOST EUROPEAN COUNTRIES SURVEYED SHOW SIMILAR SPEND INTENTIONS FOR 2025 VERSUS
2024 (EXCEPT FRANCE), THE MIDDLE EAST APPEARS FAR MORE BUOYANT IN THEIR SPEND INTENTIONS
Middle East
Europe
EMEA
15%
18% 15% 14% 12% 13% 13%
8%
18%
21%
16% 17% 19% 19% 19%
17%
42%
40%
46% 44%
39% 39%
31%
30%
22%
18% 20% 22%
27%
22%
26%
32%
3%
8%
11% 13%
EMEA
3%
France
2%
Germany
3%
Italy Switzerland Saudi Arabia UAE
Much more
More
The same
Less
Much less
UK
3%
Source: AlixPartners 2024 Consumer Priorities Survey
KEY INSIGHTS
Europe:
• Other than France, European countries surveyed
appear more optimistic about travel spend for
2025 (net -8 vs. net -21 for 2024)
• France appears significantly more challenging
with spend for 2025 net -18
Middle East:
• Saudi Arabia and the UAE are both far more
optimistic on travel spend than 2024, despite
Saudi appearing to have reduced spend overall in
2024
• Saudi Arabia and the UAE are driving the overall
EMEA outlook for 2025 to be far more "positive"
than Continental Europe alone
PLANNED 2025 SPEND VERSUS EMEA AVERAGE
-8 -18 -9 -2
-2
-6 +5 +20
OUTLOOK FOR 2025