11
2025 | CONSUMERS AGAIN APPEAR MORE BULLISH ON PLANNED TRAVEL SPEND FOR 2025 VS. 2024,
ESPECIALLY THOSE ON HIGHER INCOMES (NET POSITIVE) WHILE LOW INCOME GROUPS WILL SPEND LESS
Note: The income bands making up the "Low", Medium" and "High" Income groups can be found in the appendix on the last slide
Source: AlixPartners 2024 Consumer Priorities Survey
2025 Spend Breakdown by Income Group
20%
9% 6%
20%
16%
16%
39%
46%
40%
19%
26%
30%
3%
8%
3%
Low Income Medium Income High Income
Much more
More
The same
Less
Much less
21%
15%
22%
18%
36%
42%
18%
22%
4% 3%
2024 - Actual 2025 - Planned
Much more
More
The same
Less
Much less
KEY INSIGHTS
• While consumer confidence across Europe has
been low for most of 2024, it has been
improving gradually over the course of the year,
which may be behind the slightly more
optimistic travel spend intentions for 2025 (net
-8 for 2025 vs. net -21 actual spend in 2024)
• History of discrepancy between planned and
actual spend - may be appropriate to discount
planned spend for 2025
• Significant differences in spend for 2025
between socio-economic groups: Higher
income = higher planned spend in 2025
"DO YOU PLAN TO SPEND 'LESS', 'THE SAME' OR 'MORE' ON TRAVEL AND HOLIDAYS NEXT YEAR?"
-21 -8
-18 +4 +16
Net score
OUTLOOK FOR 2025