19
DIGITAL | OTHER THAN FOR HIGH INCOME CONSUMERS, DRIVEN BY CONSUMERS IN THE MIDDLE EAST, THE
IMPORTANCE OF TRAVEL AGENCIES FOR ALL INCOME GROUPS IS DECLINING SIGNIFICANTLY
26%
20%
14%
44%
53%
51%
12%
17%
27%
18%
10% 8%
Low Income Medium Income High Income
22%
47%
15%
16%
Travel & Holidays
No importance
Increased
No change
Decreased
Note: The income bands making up the "Low", Medium" and "High" Income groups can be found in the appendix on the last slide
Source: AlixPartners 2024 Consumer Priorities Survey
KEY INSIGHTS
• High income consumers indicate increasing
importance of personal interaction in a travel
agency, but this is largely driven by consumers in
Saudi Arabia and UAE
• Middle East spending may include purchase of
higher price trips requiring greater
personal interaction
"WHEN YOU BUY BOOK SOMETHING, HAS THE IMPORTANCE OF PERSONAL INTERACTION IN
A PHYSICAL STORE/LOCATION/AGENCY INCREASED OR DECREASED VERSUS LAST YEAR (2023) WITH
RESPECT TO TRAVEL/HOLIDAYS?"
-23 -32 +5
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THE DIGITAL FUTURE