20
SUSTAINABILITY | ~40% OF CONSUMERS MORE LIKELY TO FACTOR SUSTAINABILITY IN TRAVEL CHOICES,
WITH THOSE AGED 18 TO 34 AND/OR WITH HIGH INCOMES MOST LIKELY TO PRIORITISE IT
28%
32%
28%
11%
Travel & Holidays
Very likely
Somewhat likely
Not very likely
Not at all likely
Split based on Age
Note: The income bands making up the "Low", Medium" and "High" Income groups can be found in the appendix on the last slide
Source: AlixPartners 2024 Consumer Priorities Survey
KEY INSIGHTS
• Overall attitudes towards sustainability when
travelling are net negative
• Just over one-third of EMEA consumers likely
to consider sustainability to some degree when
booking travel
• Significant discrepancy in attitudes based on
age - older consumers far less likely to
consider sustainable travel choices
• Also discrepancies between Low and Medium
income consumers, and High income consumers
- people on High income more likely to
consider sustainable choices
HOW LIKELY ARE YOU TO CONSIDER SUSTAINABILITY IN YOUR TRAVEL CHOICES?
17% 20% 26% 30% 33% 34%
33% 34%
33% 33% 30% 31%
35% 33% 30% 27% 26% 25%
15% 13% 11% 10% 11% 10%
18-24 25-34 35-44 45-54 55-64 65+
Split based on Income
29% 28% 24%
31% 33%
29%
29% 28%
30%
11% 11% 17%
Low Income Medium Income High Income
SUSTAINABILITY ATTITUDES
0 -8 -18 -26 -26 -30
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-20 -23 -5