23
Change mode of transportation Pay more for sustainable travel Pay to offset carbon footprint
Research Sustainable policies Travel less often Travel shorter distances
44%
56%
54%
46%
62%
38%
67%
33%
69%
31%
73%
27%
Not likely
Likely
63% vs 37% of respondents 70% vs 30% of respondents 72% vs 28% of respondents
58% vs 42% of respondents 51% vs 49% of respondents 47% vs 53% of respondents
SUSTAINABILITY | YOUNGER CONSUMERS (18-34) MORE LIKELY TO RESEARCH SUSTAINABLE POLICIES,
PAY MORE, PAY TO OFFSET CARBON FOOTPRINT, AND CHANGE MODE OF TRANSPORTATION
HOW LIKELY ARE YOU TO DO THE FOLLOWING ACTIONS REGARDING SUSTAINABLE TRAVEL?
18-24 25-34 35-44 45-54 55-64 65+
55%
45%
59%
41%
67%
33%
75% 76% 79%
Not likely
Likely
23%
21%25%
60%
40%
64%
36%
69%
31%
74% 76% 78%
Not likely
Likely
24%
22%26%
45%
55%
52%
48%
56%
44%
60%
40%
60%
40%
62%
37%
Not likely
Likely
50%
50%
50%
50%
52%
48%
53%
47%
52%
48%
48%
52%
Not likely
Likely
45%
55%
46%
54% 48%
52% 48%52% 45% 55%
47%
53%
Not likely
Likely
Source: AlixPartners 2024 Consumer Priorities Survey
-26 -40 -44
-16 -2 -6