16
DIGITAL | 66% OF RESPONDENTS INDICATE THAT IMPORTANCE OF DIGITAL TECHNOLOGIES HAS
INCREASED OR NOT CHANGED WHEN BOOKING TRAVEL, BUT THIS IS LOWER AMONG OLDER CONSUMERS
8% 10%
16% 16% 17% 18%
45%
50%
49% 50% 47%
41%
34%
27% 20% 16%
14%
12%
13% 13% 15% 18%
23%
30%
18 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65+
15%
47%
19%
20%
Travel and holidays
No Importance
Increased
No change
Decreased
1
Source: AlixPartners 2024 Consumer Priorities Survey
KEY INSIGHTS
• 20% indicate never use digital tech to book
holidays
• Importance of technology to book holidays
appears consistently high across all ages
between 18 to 44 years old
• On the next page we break down the
technologies that consumers are adopting or are
interested in
1
2
2
"WHEN YOU BOOK TRAVEL AND HOLIDAYS, HAS THE IMPORTANCE OF DIGITAL TECHNOLOGIES OR
APPLICATIONS SUCH AS DIGITAL APPS, SELF SERVICE TERMINALS, CHATBOTS, ETC. INCREASED OR
DECREASED VS. LAST YEAR (2023)?"
THE DIGITAL FUTURE