21
Change mode of transportation Pay more for sustainable travel Pay to offset carbon footprint
Research Sustainable policies Travel less often Travel shorter distances
29%
35%
27%
10%
Not at all likely Not very likely Somewhat
likely
Very likely
63% vs 37% of respondents
35% 35%
23%
7%
Not at all likely Not very likely Somewhat
likely
Very likely
70% vs 30% of respondents
38%
34%
22%
7%
Not at all likely Not very likely Somewhat
likely
Very likely
72% vs 28% of respondents
27%
31% 32%
10%
Not at all likely Not very likely Somewhat
likely
Very likely
58% vs 42% of respondents
21%
30% 30%
19%
Not at all likely Not very likely Somewhat
likely
Very likely
51% vs 49% of respondents
20%
27%
37%
16%
Not at all likely Not very likely Somewhat
likely
Very likely
47% vs 53% of respondents
SUSTAINABILITY | CONSUMERS, HOWEVER, ARE STILL LESS LIKELY TO ACTUALLY UNDERTAKE ACTIONS
THAT ARE MORE SUSTAINABLE, WITH GREATER AVERSION TO THOSE WITH HIGHER COST IMPACTS
HOW LIKELY ARE YOU TO DO THE FOLLOWING ACTIONS REGARDING SUSTAINABLE TRAVEL?
Source: AlixPartners 2024 Consumer Priorities Survey
SUSTAINABILITY ATTITUDES
-26 -40 -44
-16 -2 -6