10
Note 1: Demand is based on search volume on Google's travel products from customers in the stated countries, rather than actual bookings, and is indexed to 100, where the day of highest
search demand is "100", and all other days in the period have an index score based on their search volumes relative to the day with the highest search demand
Source: Google Travel Insights, AlixPartners Analysis
2024 | DEMAND FOR INTERNATIONAL FLIGHTS IN GERMANY AND FRANCE WAS STRONGER IN H1 2024
THAN THE PRIOR YEAR PERIOD, AND WAS BROADLY IN LINE WITH THE PRIOR YEAR PERIOD IN H2
GERMANY INTERNATIONAL FLIGHT DEMAND1 (RELATIVE DEMAND; JAN 2024 - NOV 2024) KEY INSIGHTS
Accommodation Demand:
• International flight demand in H1 2024 was stronger
in both Germany and France than for the same
period in 2023 (green line above the grey line).
• Flight demand in Germany in H2 broadly matched
flight demand in H2 2023, but in France this
remained slightly stronger in H2 2024 compared to
the prior year
02/24
03/24
11/240
10/24
40
12/24
50
09/24
60
08/24
70
07/24
80
06/24
90
05/24
01/24
04/24
100
LOOKBACK ON 2024
Current year market queries Last year market queries
02/24
03/24
11/24
10/24
12/24
09/240
08/24
40
07/24
60
06/24
80
05/24
100
04/24
01/24
FRANCE INTERNATIONAL FLIGHT DEMAND1 (RELATIVE DEMAND; JAN 2024 - NOV 2024)