8
2024 | OTHER THAN THE UNITED ARAB EMIRATES, CONSUMERS IN ALL EMEA COUNTRIES SURVEYED
INDICATED LOWER TRAVEL SPEND OVERALL IN 2024 THAN THE PRIOR YEAR
Middle East
Europe
EMEA
21% 22% 19% 22% 19% 17% 16%
11%
22%
24%
19%
20%
19% 21% 24%
20%
36%
35%
39%
38%
39%
36%
30%
30%
18%
16%
19% 17% 19%
19%
22%
29%
4% 4% 4% 4%
7% 9% 11%
EMEA
3%
France Germany UK Italy Switzerland Saudi Arabia UAE
Much more
More
The same
Less
Much less
Source: AlixPartners 2024 Consumer Priorities Survey
KEY INSIGHTS
Europe:
• France (net -27) and UK (net -21) appeared to
suffer largest decline in travel spend in 2024,
although all European countries surveyed had
strong net negative scores
Middle East:
• Surprisingly, Saudi Arabia suffered a net decline
in spend (net -9), contributing to the overall net
decline in spend in EMEA in 2024
• Consumers in the UAE were the only EMEA
consumers to increase spending on travel in
2024 (net +9)
-21 -27 -15 -12
-15
-21 -9 +9
"ARE YOU SPENDING 'LESS', 'THE SAME' OR 'MORE' ON TRAVEL AND HOLIDAYS THIS YEAR (2024)
COMPARED TO THE PREVIOUS YEAR (2023)?"
LOOKBACK ON 2024