8
Note 1: Demand is based on search volume on Google's travel products from customers in the UK, rather than actual bookings, and is indexed to 100, where the day of highest search demand
is "100", and all other days in the period have an index score based on their search volumes relative to the day with the highest search demand
Source: Google Travel Insights, AlixPartners Analysis
2024 | DEMAND FOR INTERNATIONAL ACCOMMODATION FROM THE UK WAS BROADLY IN LINE WITH 2023
WITH SOME SOFTENING IN H2, WHILE INTERNATIONAL FLIGHT DEMAND WAS VERY SIMILAR TO LAST YEAR
UK INTERNATIONAL ACCOMMODATION DEMAND1 (RELATIVE DEMAND; NOV 2023 - OCT 2024) KEY INSIGHTS
Accommodation Demand:
• Higher fluctuations with higher queries for
international accommodation in Q4 2023 and H1
2024
• Last 3 months demonstrate lower demand than the
previous year
Airline Demand:
• Demand in the current year has either exceeded or
remained consistent with the demand from previous
year
Overall trend appears positive and can be attributed to
various factors such as economic recovery, easing of
travel restrictions, pent-up travel demand
09/24
11/23
10/24
12/23
11/24
01/240
02/24
20
03/24
40
04/24
60
05/24
80
06/24
07/24
08/24
100
UK INTERNATIONAL FLIGHT DEMAND1 (RELATIVE DEMAND; NOV 2023 - OCT 2024)
09/24
08/24
10/24
07/24
11/24
05/240
04/24
40
03/24
50
02/24
60
01/24
70
12/23
06/24
11/23
90
100
80
Current year market queries
Last year market queries
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