10
"DO YOU PLAN TO SPEND 'LESS', 'THE SAME' OR 'MORE' ON TRAVEL AND HOLIDAYS NEXT YEAR?" KEY INSIGHTS
2025 | CONSUMERS AGAIN APPEAR MORE BULLISH ON TRAVEL SPEND FOR 2025, WITH FEWER PEOPLE
SAYING THEY WILL SPEND LESS, AND MORE SAYING THEY WILL SPEND THE SAME OR MORE NEXT YEAR
Note 1: The income bands making up the "Low", Medium" and "High" Income groups can be found in the appendix on the last slide
Source: AlixPartners 2024 Consumer Priorities Survey
2025 Spend Breakdown by Income Group1
23%
11% 8%
23%
22%
19%
39%
47%
48%
12%
17%
22%
3%
2%
Low Income Medium Income
3%
High Income
Much more
More
The same
Less
Much less
22%
14%
20%
17%
38%
44%
17%
22%
4%
2024 Spend
3%
2025 Planned Spend
Much more
More
The same
Less
Much less
• While consumer confidence in the UK has been
low for most of 2024, some reports show that
this may be improving, and this may be behind
the slightly more optimistic travel spend
intentions for 2025 (net -6 for 2025 vs. net -21
actual spend in 2024)
• History of discrepancy between planned and
actual spend - may be appropriate to discount
planned spend for 2025
• Significant differences in spend for 2025
between socio-economic groups: Higher
income = higher planned spend in 2025
-21
Net score -6
-32 -13 -2
OUTLOOK FOR 2025