21
Change mode of transportation Pay more for sustainable travel Pay to offset carbon footprint
Research Sustainable policies Travel less often Travel shorter distances
45%
55%
57%
43%
66%
34%
63%
38%
71%
29%
73%
27%
Not likely
Likely
64% vs 36% of respondents 75% vs 25% of respondents
62% vs 38% of respondents 54% vs 46% of respondents 55% vs 45% of respondents
SUSTAINABILITY | YOUNGER CONSUMERS MORE LIKELY TO RESEARCH POLICIES, PAY MORE, PAY TO
OFFSET CARBON, AND CHANGE MODE OF TRANSPORT, BUT MOST ACTIONS ARE STILL NET NEGATIVE
HOW LIKELY ARE YOU TO DO THE FOLLOWING ACTIONS REGARDING SUSTAINABLE TRAVEL? 18-24 25-34 35-44 45-54 55-64 65+
56%
44%
61%
39%
68%
32%
71%
29%
74% 77%
Not likely
26%
23%
Likely
66%
34%
69%
31%
73% 77% 81% 81%
Not likely
27%
23%
19%
19%
Likely
49%
51%
54%
46%
61%
39%
63%
37%
67%
33%
70%
Not likely
Likely
30%
52%
48%
44%
46%
54%
46%
52%
48%
58%
42%
55%
45%
Not likely
Likely
48%
52%
53%
47%
54%
46%
54%
46%
59%
41%
59%
41%
Not likely
Likely
Source: AlixPartners 2024 Consumer Priorities Survey
69% vs 31% of respondents
SUSTAINABILITY ATTITUDES