17
18% 17% 18% 21%
50% 52% 53%
55%
13%
19%
11%
14%
19%
11%
18%
10%
Travel and holidays Restaurants and bars Consumer electronics Clothing
DIGITAL | PHYSICAL TRAVEL AGENCIES DON'T LOOK LIKE COMING BACK INTO FASHION ANY TIME SOON,
WITH ONLY 13% SAYING PERSONAL INTERACTION IN A PHYSICAL STORE HAS INCREASED IN IMPORTANCE
• Importance of physical travel agencies for
consumers continues to decline (net -24)
• While decline in importance in 2023 was
greater (net -34), slight decline in 2024
appears primarily due to those who have
already converted to online - "no change"
grew from 44% to 50%
• Seemingly less important than physical
clothes shops or restaurants and pubs,
where people still want to go out to
experience the product or meet friends
KEY INSIGHTS
"WHEN YOU BUY/BOOK SOMETHING, HAS THE IMPORTANCE OF PERSONAL INTERACTION IN A PHYSICAL
STORE/LOCATION/AGENCY INCREASED OR DECREASED VERSUS LAST YEAR (2023) WITH RESPECT TO THE
FOLLOWING SHOPPING AREAS?"
No importance Increased No change Decreased
Our consumer survey is a broad consumer spend survey covering multiple sectors including clothing, consumer electronics, entertainment, restaurants,, travel and others
Source: AlixPartners 2024 Consumer Priorities Survey
-24 -9 -25 -17
THE DIGITAL FUTURE
21% 15% 12%
47% 56% 61%
12%
15% 17%
21%
14% 11%
Low Income Medium Income High Income
Importance of travel agencies for different income levels
-30 -14 -6