18
SUSTAINABILITY | 37% OF CONSUMERS MORE LIKELY TO FACTOR SUSTAINABILITY IN TRAVEL CHOICES,
WITH THOSE AGED 18 TO 34 AND/OR WITH HIGHER INCOME MOST LIKELY TO PRIORITISE IT
28% 30%
32%
33%
28%
27%
11% 10%
EMEA UK
Very likely
Somewhat likely
Not very likely
Not at all likely
Split based on Age
Note: The income bands making up the "Low", Medium" and "High" Income groups can be found in the appendix on the last slide
Source: AlixPartners 2024 Consumer Priorities Survey
KEY INSIGHTS
• Overall attitudes towards sustainability when
travelling are net negative
• Just over one-third of UK consumers likely to
consider sustainability to some degree when
booking travel
• UK attitudes very similar to consumers across
EMEA
• Significant discrepancy in attitudes based on
age - older consumers far less likely to
consider sustainable travel choices
• Also discrepancies between Low and Medium
income consumers, and High income consumers
- people on High income more likely to
consider sustainable choices
HOW LIKELY ARE YOU TO CONSIDER SUSTAINABILITY IN YOUR TRAVEL CHOICES?
16% 23% 30% 32% 37% 36%
36%
35%
33% 31%
31% 33%
36% 31% 28% 28% 22% 22%
11% 11% 10%
18-24 25-34
9%
35-44
9%
45-54 55-64
8%
65+
Split based on Income
32% 31% 23%
32% 32%
35%
26% 28%
31%
10% 12%
Low Income Medium Income High Income
9%
SUSTAINABILITY ATTITUDES
-5 -16 -26 -26 -36 -38
-28 -26 -15
-22 -26