20
Change mode of transportation Pay more for sustainable travel Pay to offset carbon footprint
Research Sustainable policies Travel less often Travel shorter distances
30%
34%
28%
8%
30%
33%
27%
11%
Not at all likely Not very likely Somewhat
likely
Very likely
35% 34%
25%
6%
23%
35% 36%
6%
Not at all likely Not very likely Somewhat
likely
Very likely
41%
34%
20%
5%
29%
33%
28%
9%
Not at all likely Not very likely Somewhat
likely
Very likely
29%
33%
29%
9%
21%
27%
38%
14%
Not at all likely Not very likely Somewhat
likely
Very likely
23%
31% 30%
16%
33%
39%
22%
6%
Not at all likely Not very likely Somewhat
likely
Very likely
23%
32% 32%
13%
27%
35%
28%
10%
Not at all likely Not very likely Somewhat
likely
Very likely
SUSTAINABILITY | ACTIONS THAT WOULD DIRECTLY COST CONSUMERS MORE MONEY HAVE BECOME LESS
PALATABLE SINCE JANUARY 2023, WHILE THOSE THAT WOULD SAVE MONEY HAVE BECOME MORE LIKELY
HOW LIKELY ARE YOU TO DO THE FOLLOWING ACTIONS REGARDING SUSTAINABLE TRAVEL?
Source: AlixPartners 2024 Consumer Priorities Survey
Oct-24
Jan-23
Oct-24
Jan-23
Oct-24
Jan-23
Oct-24
Jan-23
Oct-24
Jan-23
Oct-24
Jan-23
-28
-24
-38
-16
-50
-26
-24
+4
-8
-44
-10
-24
SUSTAINABILITY ATTITUDES