19
Change mode of transportation Pay more for sustainable travel Pay to offset carbon footprint
Research Sustainable policies Travel less often Travel shorter distances
30%
34%
28%
8%
Not at all likely Not very likely Somewhat
likely
Very likely
64% vs 36% of respondents
35% 34%
25%
6%
Not at all likely Not very likely Somewhat
likely
Very likely
69% vs 31% of respondents
41%
34%
20%
5%
Not at all likely Not very likely Somewhat
likely
Very likely
75% vs 25% of respondents
29%
33%
29%
9%
Not at all likely Not very likely Somewhat
likely
Very likely
62% vs 38% of respondents
23%
31% 30%
16%
Not at all likely Not very likely Somewhat
likely
Very likely
54% vs 46% of respondents
23%
32% 32%
13%
Not at all likely Not very likely Somewhat
likely
Very likely
55% vs 45% of respondents
SUSTAINABILITY | CONSUMERS, HOWEVER, ARE STILL LESS LIKELY TO ACTUALLY UNDERTAKE ACTIONS
THAT ARE MORE SUSTAINABLE, WITH GREATER AVERSION TO THOSE WITH HIGHER COST IMPACTS
HOW LIKELY ARE YOU TO DO THE FOLLOWING ACTIONS REGARDING SUSTAINABLE TRAVEL?
Source: AlixPartners 2024 Consumer Priorities Survey
SUSTAINABILITY ATTITUDES
-28 -38 -50
-24 -8 -10