13
2025 | ACTIONS TO ACHIEVE LOWER SPEND APPEAR CONSISTENT ACROSS INCOME GROUPS AND AGE
GROUPS, WITH ALL PEOPLE LOOKING TO RETAIN THEIR QUALITY OF TRAVEL BUT REDUCE THE FREQUENCY
BY INCOME GROUP
BY AGE GROUP
INCOME GROUP
STAY HOME WHEN
ON LEAVE
REDUCED NUMBER
OF TRIPS
TRAVEL LESS FAR
TRAVEL
DOMESTICALLY
RATHER THAN
GOING ABROAD
LOOK FOR
DISCOUNTS, LAST
MINUTE OFFERS,
ETC.
STAY IN LESS
EXPENSIVE
ACCOMMODATION
(I.E., HOTELS,
RENTAL HOMES,
ETC.).
OTHER
REDUCE THE
LENGTH OF TRIP
PACKAGED
HOLIDAY RATHER
THAN TAILORED
HOLIDAY
ALTERNATIVE
METHOD OF
TRANSPORT
Low Income 30% 15% 14% 11% 9% 6% 7% 5% 2% 2%
Medium Income 27% 18% 15% 10% 11% 10% 1% 3% 4% 2%
High Income 18% 26% 10% 12% 5% 13% 2% 7% 4% 3%
INCOME GROUP
STAY HOME WHEN
ON LEAVE
REDUCED NUMBER
OF TRIPS
TRAVEL LESS FAR
TRAVEL
DOMESTICALLY
RATHER THAN
GOING ABROAD
LOOK FOR
DISCOUNTS, LAST
MINUTE OFFERS,
ETC.
STAY IN LESS
EXPENSIVE
ACCOMMODATION
(I.E., HOTELS,
RENTAL HOMES,
ETC.).
OTHER
REDUCE THE
LENGTH OF TRIP
PACKAGED
HOLIDAY RATHER
THAN TAILORED
HOLIDAY
ALTERNATIVE
METHOD OF
TRANSPORT
18 - 24 23% 21% 8% 9% 10% 9% 6% 7% 6% 3%
25 - 34 23% 20% 11% 11% 8% 9% 4% 7% 2% 6%
35 - 44 25% 19% 14% 12% 8% 7% 5% 7% 4% 1%
45 - 54 31% 16% 13% 9% 12% 9% 4% 2% 3% 1%
55 - 64 33% 13% 12% 8% 8% 8% 10% 3% 2% 2%
65+ 25% 15% 18% 14% 8% 6% 6% 4% 2% 2%
Source: AlixPartners 2024 Consumer Priorities Survey
OUTLOOK FOR 2025
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