8 AlixPartners Disruption Index 2023
KEY FINDING #1
Leaders have a bolder view of what digital
can do-and act on it.
Business transformation and revenue growth are the keys to
growth leaders' strategies, while slower-growth companies
pursue cost and efficiency gains. It's not technology per se that
separates leaders from the pack. Companies mostly prioritize the
same tools and techniques, with a couple of revealing exceptions.
For the most part, executives see the world in a similar
fashion. However, the more successful companies
make better use of those technologies, and they also
use them differently.
Both high- and low-achieving companies prioritize the
same technologies. Business process automation,
enterprise resource management, cloud, and artificial
intelligence are top-priority technologies for everyone.
Companies that report the highest ROI from their
digital investments round out their top-five list with
cybersecurity, while less successful companies put the
Internet of Things among their highest priorities.
For the companies that get the greatest return on digital
investment, technology is a total-body workout, involving the
back of the house (cybersecurity, finance, etc.), operations
(e.g., smart factories), and the front of the house (sales,
marketing, customer success) in an integrated way. Less
successful companies, by contrast, appear to be stuck in
optimizing mode-improving efficiency and reducing costs,
but less likely to undertake cross-functional initiatives aimed
at creating a transformational business outcome.
Focus of digital investment
DISRUPTORS
FOLLOWERS & LAGGARDS
18%
34%
48%
22% 28% 50%
Revenue share and top-line growth Combination of both
Increasing efficiency and reducing costs