KEY FINDING #1
Leading companies have a bolder view of what digital
can do-and act on it. Business transformation and
revenue growth are the keys to growth leaders' strategies,
while slower-growth companies emphasize cost and
efficiency gains.
Growth leaders achieve higher ROI from digital investments, and
notably higher profit margins (5.6% vs. 2.9%).
KEY FINDING #2
There's magic in execution. It's not about throwing more
money at the latest tech. Our research has revealed that
top performers make digital spending pay by following a
winning formula comprised of four key digital priorities:
1. A tech plan clearly aligned to business strategy
and outcomes
2. Time-defined goals with documented ROI
3. Action-oriented governance
4. Understand competitive advantage
Most companies are pouring good money after bad. 87% of those
who say they're not achieving consistent ROI from tech spend are
spending the same or more than they did last year.
4 AlixPartners Disruption Index 2023