About the AlixPartners
Disruption Index
About this study
3
AlixPartners Disruption Index 2023
Every company, every executive team, every CEO must contend not only with the challenges of competitors,
costs, and customers, but also with sudden, unforeseeable shifts in the business environment and with
inexorable, long-term trends that are transforming how businesses win and lose.
That's why we say disruption is the new economic driver, and that's why, for the last four years, AlixPartners
has been charting the course of disruption in the AlixPartners Disruption Index. Our surveys of executives
from businesses around the globe reveal how these leaders experience, contend with, and-in the best
cases-triumph over the disruptions they face.
We define disruption as the displacement of businesses, markets, and value networks as the result of
economic, societal, environmental, political, regulatory, or technological changes. Technological innovation
and adoption, in particular, act as catalysts to accelerate other disruptive forces.
Among disruptive forces, digital innovation is a special beast-enormous, ubiquitous, affecting every aspect
of an enterprise's operations. In this study, we set out to examine how companies struggle and succeed in
coping with digital disruption. We surveyed 250 senior executives from companies in North America, the United
Kingdom, and the European Union. The survey was fielded in June and July 2023. We asked them about the
degree to which their business is being disrupted by digital technologies, the pace at which these disruptive
forces are accelerating, the strategies they are employing to confront them, and the impact of digital disruption
on their companies' performance.
We asked respondents to rank their enterprises' response to disruption on a five-point scale, from "we always
drive disruption" to "we always react to disruption." From these responses, we created three categories:
Disruptors, followers, and laggards
of repondents
always or usually
drive disruption28% of repondents
are middle of
the pack45% of repondents
usually or always
react to disruption27%
DISRUPTORS FOLLOWERS LAGGARDS