A couple of country-specific insights from our study:
French executives are more likely
(by 14 points) to
focus their investments
on operational efficiency
than on revenue growth.
Only 2%of respondents in the UK say they are
driving disruption.
They are also more likely to say that
digital failures stem
from 'too many priorities'
and "failure to use market research to guide
decision-making"
14 AlixPartners Disruption Index 2023
Over half of growth leaders report investing more in technology this year than last,
more than double that of those reporting average or below average revenue growth.
But also, their tech investments are paying off. Twenty-seven percent of disruptors
say they consistently realize the ROI they expect from their digital investments. That
is three times better than the average in the survey.
High-growth companies in our survey also reported significantly better outcomes in
technology investments. Their investments in for remote work, the digital workspace,
and IoT investments were particularly important, with high growth companies
reporting results 19 to 21 points higher than average growth companies. Similarly,
being able to move quickly and agilely in a fast-moving market and modeling and
planning for different scenarios saw high growth companies reporting results 11
and 21 times higher than those of average growth companies. And high-growth
companies also got 11-points-better outcomes from ecommerce investments.