They execute
In addition to investing more intelligently and aggressively, leading companies simply
out-execute others when it comes to digital. They have a comprehensive plan that is
tied to business strategy. That plan has clear, time-defined goals with documented ROI
and action-oriented governance. Furthermore, they intend to increase that executional
advantage by pouring more of their digital spending into technologies that will help them
make sharper, faster, and better decisions.
The pace of change continues to accelerate. Industry leaders are expanding their leads
over the rest of the pack, and technology is necessarily at the center of their success.
Digital is no longer the purview of the IT department-it is embedded throughout an
organization and its business strategy.
Take action today, with a bold but practical approach to digital transformation that
ensure the continued perpetuation and success of your business into the future.
KEY TAKEAWAYS
How are leaders creating value through digital disruption?
Two words sum up the results of this study: PRACTICAL DIGITAL.
Whether exploiting new digital advances or defending against the disruption
they cause, the most successful companies are determinedly pragmatic.
They insist that business goals determine
technology priorities
The fastest growing companies are better than their rivals at aligning digital investments to
strategy, governing in an action-oriented and cross-functional way, setting and sticking to
priorities, and doing research about where and how to invest. In particular, they have the view
that digital technologies should be used to enable growth as well as efficiency and devote a
greater portion of their digital spending to activities that create value with and from customers.
They are bold
Growth leaders are more likely than others to see disruption as an extreme threat to their
business; but they are also more likely to seize it head-on and turn it to their advantage. They
prioritize pace over perfection. As a result, those who drive growth in their industries also
tend to drive disruption; and vice versa.