6
2024 | DESPITE POSITIVE SPEND INTENTIONS IN 2024, ACTUAL SPEND ENDED UP BEING MORE MUTED,
WITH MORE CONSUMERS SPENDING LESS THAN THEY DID IN 2023
33%
50%
50%
30%
17% 20%
2024 - Planned 2024 - Actual
More
The same
Less
HOW IS YOUR SPENDING ON TRAVEL CHANGING THIS YEAR
(2024) COMPARED TO THE PREVIOUS YEAR (2023)?"
Source: AlixPartners 2025 Global Consumer Outlook
-16 -30
Net score
KEY THEMES FROM RECENT CONSUMER RESEARCH
Anxiety on personal finances reaches
pessimism and increased uncertainty
Despite early optimism, spending less than
predicted
Pent up demand has subsided, and lifestyle
changes are more clear
Low consumer confidence slowly improving
throughout 2024
Consumers are becoming more and more
hopeful for the future of travel