11
DIGITAL | TECHNOLOGY REMAINS IMPORTANT FOR CONSUMERS, BUT HOW MUCH DECREASES WITH AGE
14%
40%
21%
24%
No Importance
Increased
No change
Decreased
WHEN YOU BOOK TRAVEL,
HAS THE IMPORTANCE OF
DIGITAL TECHNOLOGIES
CHANGED VS. LAST YEAR?
24
29
9
1
-6 18-24
25-34
35-44
45-54
55+
Net Score
Net Score
Net Score
Net Score
Net Score
Net score:
7
…which becomes less important as
consumers age
Source: AlixPartners 2025 Global Consumer Outlook