5
THE "REVENGE TRAVEL" ERA IS OVER, BUT 2025'S OUTLOOK IS STRONGER THAN IN RECENT YEARS
• 2024 spend was lower than consumers predicted | Despite more positive spend intentions from
consumers for 2024, actual spend ended up being more muted, with a higher proportion of consumers
spending less than last year
LOOKBACK ON 2024
OUTLOOK FOR 2025
• Consumers appear more optimistic for 2025 | Consumers appear more bullish on travel spend for 2025,
with fewer saying they will spend less, and more saying they will spend the same/more in 2025
• Spending less on travel simply with less money to spend | For people intending to spend less on travel
in 2025, 60% say they simply have less money to spend on travel, with 28% prioritising other spend
• No trade downs | For those intending to spend less on travel next year, retaining the quality of the
vacation appears key, but doing it less frequently (and less far) is the plan
• Streamline my booking journey but don't automate me | There is far more adoption and/or interest in
technologies that streamline the customer journey than for automated customer interactions
• AI only for research | Consumers are only using AI for tasks related to planning and researching their trip
THE DIGITAL FUTURE
SUSTAINABILITY ATTITUDES
• Sustainability isn't important to me, unless it saves me money | Consumers are willing to travel less
frequently and shorter distances in the name of sustainability but have a great aversion to sustainable
actions with cost impacts
• Younger consumers and high earners prioritize more | These segments are more likely to research
sustainable policies and change mode of transport, but most actions are still net negative overall