10
2025 | CONSUMERS PREFER TO BOOK TRAVEL DIRECTLY AND DIGITALLY, ALTHOUGH WITH VASTLY
DIFFERENT CHANNEL PREFERENCES BY AGE
Direct booking Online travel
aggregators
Hotel
search sites
Alternative
accommodationTravel agencies Other Tour operators Don't book
travel
23%
18%
13%
9%
8%
5%
3%
21%
HOW DO CONSUMERS PREFER TO BOOK TRAVEL?
Preferred by 25-44 year olds
Preferred by 18-24 year olds
Preferred by 18-44 year olds
Source: AlixPartners 2025 Global Consumer Outlook