3
The Critical Consumer 2024
EXECUTIVE SUMMARY
Retail, consumer products, and leisure companies must
ensure their products are "VALUE-RIGHT," providing
strong perceived value for money and quality
37% plan to spend less
overall in 2024
40% enjoy offers tailored
to them
40% expect to spend less
on entertainment
70% prefer receiving
information online
Shoppers that prefer buying certain
products IN-STORE VS. ONLINE
are most concerned about product
quality and cost
PRODUCTIVITY IMPROVEMENTS
are key to elevating the shopping journey
across demographics, and are expected
by the majority of the customers
RANK #1
Across all markets
Consumer-facing companies
across sectors should turn to
PROMOTIONS AND
LOYALTY OFFERS
that make customers feel they
are getting a deal.
I buy products in
promotion more often
OR I switch to cheaper
product alternatives
I need to see/ touch the
product before buying
I avoid the hassle and
cost of returning items
Cost of delivery
too high