The winners will be those travel, hospitality and
leisure companies who execute brilliantly on
their product, and delight customers on every
step of the journey."
- STEVE BRAUDE, PARTNER & MANAGING DIRECTOR
The Critical Consumer 2024 11
Leisure Breakdown:
Our data suggests material net decreases in spend across the four travel and leisure
categories that we surveyed:
• 40% of consumers overall expect to spend less on both in-home and out-of-home
entertainment; just 15% say they'll spend more
• 36% expect to spend less on restaurants and bars; 18% say they'll spend more
• 35% expect to spend less on travel and holidays in 2024 vs. 2023; 26% expect to
spend more.
Given the highly discretionary nature of these categories, it may be of little surprise to see
a strong correlation between spend and income levels.
Across all regions, 43% of low-income consumers expect to spend less on leisure
categories in 2024 compared to 2023 vs. 25% of high-income consumers; high earners
display a slight net increase in planned spend during 2024.
Do you plan to spend 'less', 'the same' or 'more' in the following shopping areas next year?
PLANNED 2024 SPEND ACROSS LEISURE CATEGORIES
3.10%
9.18%
47.76%
22.47%
17.48%
Home entertaiment Out-of-home entertainment Restaurants and bars Travel and holidays
3.36%
14.48%
42.52%
22.46%
17.18%
3.54%
14.73%
45.27%
22.86%
13.60%
4.36%
21.93%
39.06%
19.40%
15.25%
Much less Less The same More Much more