AlixPartners - The Critical Consumer

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FOR MORE INFORMATION CONTACT:

Matt Clark

Head of EMEA Retail

+44 794 77 30225

maclark@alixpartners.com

Beatrix Morath

Global Co-Leader, Emerging Industries

+41 792 86 9314

bmorath@alixpartners.com

Andy Searle

Head of EMEA Consumer Products

+44 792 01 56919

asearle@alixpartners.com

CONTRIBUTIONS FROM:

Steve Braude, Partner & Managing Director

Cornelia Bruehwiler, Partner & Managing Director

Nordal Cavadini, Partner & Managing Director

Marco Eccheli, Partner & Managing Director

Hisham Abdul Khalek, Partner & Managing Director

Jimena Gonzalez Mardjetko, Director

Karl Nader, Partner & Managing Director

Lorenzo Novella, Director

Tony Reynolds, Director

Craig Rachel, Director

Olivier Salomon, Partner & Managing Director

ABOUT US

For more than 40 years, AlixPartners has helped businesses around the world respond quickly and decisively to their most critical challenges -

circumstances as diverse as urgent performance improvement, accelerated transformation, complex restructuring and risk mitigation.

These are the moments when everything is on the line - a sudden shift in the market, an unexpected performance decline, a time-sensitive deal, a

fork-in-the-road decision. But it's not what we do that makes a difference, it's how we do it.

Tackling situations when time is of the essence is part of our DNA - so we adopt an action-oriented approach at all times. We work in small, highly

qualified teams with specific industry and functional expertise, and we operate at pace, moving quickly from analysis to implementation. We stand

shoulder to shoulder with our clients until the job is done, and only measure our success in terms of the results we deliver.

Our approach enables us to help our clients confront and overcome truly future-defining challenges. We partner with you to make the right decisions

and take the right actions. And we are right by your side. When it really matters.

The opinions expressed are those of the authors and do not necessarily reflect the views of AlixPartners, LLP, its affiliates, or any of its or their respective professionals or clients. This

article The Critical Consumer 2024 ("Article") was prepared by AlixPartners, LLP ("AlixPartners") for general information and distribution on a strictly confidential and non-reliance basis. No

one in possession of this Article may rely on any portion of this Article. This Article may be based, in whole or in part, on projections or forecasts of future events. A forecast, by its nature,

is speculative and includes estimates and assumptions which may prove to be wrong. Actual results may, and frequently do, differ from those projected or forecast. The information in this

Article reflects conditions and our views as of this date, all of which are subject to change. We undertake no obligation to update or provide any revisions to the Article. This Article is the

property of AlixPartners, and neither the Article nor any of its contents may be copied, used, or distributed to any third party without the prior written consent of AlixPartners.