Singles Day 2023

CONTACT THE AUTHORS:

Britton Russell

Partner, Hong Kong

+852 2236 3515

brussell@alixpartners.com

Kenny Yao

Director, Shanghai

+86 21 6171 7574

kyao@alixpartners.com

Jacky Lam

Senior Vice President, Hong Kong

+852 6656 8590

slam@alixpartners.com

FOR MORE INFORMATION CONTACT:

David Bassuk

Partner & Managing Director, Global Retail Lead

+1 917 679-8698

dbassuk@alixpartners.com

Shiv Shivaraman

Partner & Managing Director, Asia Region Co-Leader

+1 248 705-9231

kshivaraman@alixpartners.com

ABOUT US

For more than 40 years, AlixPartners has helped businesses around the world respond quickly and decisively to their most critical challenges -

circumstances as diverse as urgent performance improvement, accelerated transformation, complex restructuring and risk mitigation.

These are the moments when everything is on the line - a sudden shift in the market, an unexpected performance decline, a time-sensitive deal, a

fork-in-the-road decision. But it's not what we do that makes a difference, it's how we do it.

Tackling situations when time is of the essence is part of our DNA - so we adopt an action-oriented approach at all times. We work in small, highly

qualified teams with specific industry and functional expertise, and we operate at pace, moving quickly from analysis to implementation. We stand

shoulder to shoulder with our clients until the job is done, and only measure our success in terms of the results we deliver.

Our approach enables us to help our clients confront and overcome truly future-defining challenges. We partner with you to make the right decisions

and take the right actions. And we are right by your side. When it really matters.

The opinions expressed are those of the authors and do not necessarily reflect the views of AlixPartners, LLP, its affiliates, or any of its or their respective professionals or clients.

This article The new normal: Silver economy shines brightly as Singles' Day 2023 approaches ("Article") was prepared by AlixPartners, LLP ("AlixPartners") for general information and

distribution on a strictly confidential and non-reliance basis. No one in possession of this Article may rely on any portion of this Article. This Article may be based, in whole or in part, on

projections or forecasts of future events. A forecast, by its nature, is speculative and includes estimates and assumptions which may prove to be wrong. Actual results may, and frequently

do, differ from those projected or forecast. The information in this Article reflects conditions and our views as of this date, all of which are subject to change. We undertake no obligation to

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